We also will be speaking with Aspire on an upcoming Ento Nation podcast…
“Most people just need to try it once and that’s all it takes. But the challenge is, how do you get people to be willing to try? Part of that has to do with how you present the product. Some people are adventurous and won’t mind eating a cricket that still looks like a cricket. Other people would prefer you to grind crickets into a powder and then add that powder to a product they already enjoy and are familiar with, like bars, chips, protein beverages and other consumer packaged goods.”
The merger (with eXo) makes a lot of sense if you think about any early stage industry where vertical integration can be essential to improving the product value proposition to the end consumer. Consumers more than ever want to understand where their food is coming from. Who’s farming it? What is the food that their food ate? What things did their food get exposed to? Did you use chemicals, antibiotics, any types of things like that that don’t resonate with these consumer preferences?…So by being a company that can address the supply chain side and also understand the consumer, we are able to stretch the journey truly from farm to table.
