We told you about cricket powder entering the Canadian mainstream food market just recently.
In case you didn’t know, Loblaw is the largest food retailer in Canada. This is big.
Just found a nice article in the National Post by Laura Brehaut and she chats with the Goldin brothers of Entomo Farms in Norwood, Ontario, Canada. She also chats with our friend RNA of Little Herds, and he mentions the folks at One Hop Kitchen (whom we’ll be running a contest with here shortly). This is a little more than your standard pro-edible insects article.
Worth the read…
And you can hear Jarrod Goldin of Entomo Farms, RNA of Little Herds, and the Cadesky Brothers of One Hop Kitchen interviewed on our podcast.
“The big thing we find, especially with people who are consuming the powder, is smoothies … and we’ve made some amazing different fruit-flavoured ones. We did a banana peanut butter one that was great,” Ross says. “I like (cricket powder) as an alternative. … Throw a scoop in my yogurt in the morning – my Greek or my skyr. It’s versatile.”
Breaking the initial fear factor is one barrier, but the cost of insect-eating remains prohibitively high for many Canadians. A 113-gram (quarter pound) bag of PC-brand cricket powder retails for $13.99. A 473-mL (16-fl oz) jar of the aforementioned cricket Bolognese sells for $9.99. The price is reflective of this being an emerging industry, Allen explains. The economy of scale achieved by other products on the grocery-store shelf doesn’t apply because insect farming is so new. This underscores why normalization is so important, he adds. It’s a fact that hasn’t escaped the Goldin brothers on their farm in Norwood. They see their innovations supporting the idea that food should be functional and healthy; both good for you and good for the planet.
